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ERIC M. SCHOOLCRAFT

Mission & Philosophy

My creative mission is to be an integral part of a team that works to grow a client’s business through custom targeted visual communication. My ideal goal in design is to build compelling human connections with a high quality of aesthetic appeal.

Summary of Qualifications

  • Experienced in planning, organizing, managing and implementing cohesive design and its many elements for a wide variety of applications and clientele. Able to bring teams together to execute common goals and successfully exercise creativity in packaging, merchandising, branding, product ideation and sales support. Excel at working within market dynamics and obstacles to focus a client’s core message and values into creative success stories that raise the category bar. Outstanding oral and written communication skills.

Professional Experience

  • 2008-now Principal/Creative Schoolcraft Design, LLC St. Louis, MO
  • 2008-2009 Assoc. Creative Director READY2PLAY, Ltd. St. Louis, MO
  • 2005-2008 Associate Creative Director GROUP360 Visual Communications St. Louis, MO
  • 2002-2005 Senior Art Director / Designer Save-A-Lot Food Stores, Inc. Earth City, MO
  • 1995-2001 Art Director / Designer Trendmasters, Inc. St. Louis, MO

Relevant Skills

  • Mac-proficient, PC-capable
  • Adobe CS6
  • Microsoft Office Suite
  • Design for multiple print formats & digital media
  • Packaging Design
  • Branding & Product Ideation
  • Trade show & Environmental Design
  • Video & Photography Direction (location & studio)


Education

  • 1995 Columbia College Columbia, MO
  • B.S., Fine Arts, emphasis in illustration
  • 1995 – present SLCC Center for Visual Technology St. Louis, MO
  • Ongoing education in current design technology

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